Campari is more than a premium spirit obtained from the infusion of bitter herbs, aromatic plants, fruit and water, it is a drinking experience. With its vibrant red color, intense aroma and inspiring flavor, it has always been a symbol of intrigue and pleasure for the taste. Multilayered and sophisticated icon like Milano, its hometown. A multifaceted, leading-edge city, modern and historic at the same time, classical and avant-garde, entrepreneurial, pleasure-loving and creative. That’s why it has been a source of passionate inspiration since 1860, when its founders’ creative genius invented the inimitable and secret recipe that has never changed in time and makes Campari an extremely versatile spirit, offering limitless and unexpected possibilities to create and experiment with mixology. It’s an essential ingredient for a variety of well-known and loved classic cocktails, like Negroni and Americano – both listed in the IBA official drinks list. Moreover, it fits well in easy mixed cocktails such as Campari Spritz and Campari Tonic, characterizing them, thanks to its intriguing and unmistakable taste.