Bake your best with Pillsbury Best! Flour is the most important ingredient in home baking. Pillsbury Best Whole Wheat Flour is made from the entire wheat kernel: bran, endosperm and germ. It contains all the natural nutrients found in wheat. Whole What Flour has less baking strength than All Purpose Flour. Best results are obtained when equal parts of Whole Wheat and All Purpose Flour are combined in recipes. There are about 3-1/2 cups of flour in 1 pound.