We start with the wholesome goodness of wheat, then puff it to perfection for a taste you'll enjoy with every spoonful. Puffed wheat is naturally cholesterol and sodium free. It's also naturally fat free, and contains 0 grams of trans fat. At 60 calories per serving, it's a wholesome snack or meal for any time of day. We set out to create a lower cost, great tasting cereal that competes with more expensive brands. Try it yourself, and you'll see that we combine quality with lower cost for a tasty alternative to the leading brands. Ounce for ounce, Malt-O-Meal cereals cost less than the leading box brands, but taste just as good. We save by limiting packaging and advertising costs, and pass those savings on to you.